Westend
In the Westend, many clinics sit in late 19th-century villas, with a brass plate by the door and no shop window. Clients often live a few streets away or work at the consulates and law firms in the area. They book a consultation first and then decide in their own time whether to start a skin treatment or a laser course. Nobody wants to discuss that on the phone from an open-plan office. So make the first consultation bookable online and paid, and say in the description whether the fee counts towards the treatment later.
