After the season comes the fresh start: a trial in Sülz, a private session in Ehrenfeld. With Zenno clients book you directly, through AI assistants too, and a card on file protects you from no-shows.
In Cologne the year seems to start twice: in January, and again on Ash Wednesday. Once the costumes are back in the wardrobe, many people look for something calmer and book their first trial session, often from the sofa in the evening. Between Sülz, Lindenthal and the Stadtwald, many small studios sit close together. People book where price and free time are visible at once, and on your Zenno page AI assistants can see them too.
Around the university, clients are young and happy to change plans at short notice. In the client portal they reschedule themselves, without anyone having to call. Anyone who doesn’t show up pays the no-show or late-cancellation fee you set, charged to the card on file. And anyone who wants to give a friend a session buys the voucher online on your page.
Students live next to young families in Sülz, and the calendar follows the semester. During term many come for a trial session and stay for a few weeks; during exams and the semester break it gets quieter because many go home. Plan for it: open more evening slots in October and April, fewer in August. Give the trial session its own low price. Because students cancel on a whim, a card on file with a small fee makes sure booked places actually get used.
Lindenthal by the Stadtwald is quiet and green, and the university hospital is close by. Many of your clients therefore work shifts in nursing and medicine. Fixed weekly slots don’t fit their rota, which is often settled only shortly before. Offer private sessions at unusual times, in the early afternoon or at 9 am after a night shift. These clients reschedule themselves in the client portal when the rota changes. The AI receptionist answers questions at night too, whenever someone is on a break.
Many people in Ehrenfeld work in music, events and the creative industries, and no two weeks look alike. They book on Sunday evening or Monday morning, only for the week ahead. In November and around Karneval, when events are running, many hardly have time; afterwards they come back. Personal training and private sessions in the late morning suit this rhythm. Send confirmations and reminders by SMS, because emails get lost in busy weeks. A card on file makes late cancellations something you can plan around.
At the Rheinauhafen in the Südstadt, many people work in offices overlooking the Rhine, while around Chlodwigplatz live people who have known the neighbourhood for decades. For the office crowd, the hour straight after work counts most: between 6 and 7:30 pm, within walking distance. Open that window for private sessions and personal training and show it online. The SMS reminder on the day of the session holds the slot when a meeting runs over. And when a team says goodbye to a colleague, it gives a voucher.
When someone asks ChatGPT or Google for yoga nearby, they find your offers with price and free times and can book you directly.
Ask for prepayment, or keep the card on file and charge a fee when someone doesn’t come or cancels too late.
Sell gift cards online and reward regulars with points. You don’t need a plugin or a second system.
Confirmation and reminder by SMS and email. Rescheduling and rebooking happen in the client portal.
Bookings happen on your own page with your logo. There is no platform passing your clients on to the next studio.
VAT per service, the Kleinunternehmer rule, a monthly or quarterly overview and an export for your tax advisor.
Trial session, private, personal training, each with duration, price and teacher.
Prepayment or card on file with a no-show fee. AI bookings accepted automatically or approved by you.
Link on Instagram, Google and your website. One switch makes the page bookable by AI assistants.
No. Clients reschedule in the client portal themselves, and your calendar updates straight away. For late cancellations you set a fee that is charged to the card on file.
Yes. You sell vouchers online through your booking page. Regulars also collect loyalty points.
Yes. You set up the trial session as its own service with its own price and duration, for example 60 minutes for €12. You can ask for prepayment or a card on file for it too, so the cheap session doesn’t end up empty.
Yes. You sell gift cards online and regulars collect loyalty points.
Free costs €0 (1 therapist, 5 treatments, no AI receptionist). Zenno is €49 a month with everything and 1,000 AI replies a month. Custom has the same features at a price set for your business. There is no commission on bookings.
One calendar, full for the day. Your receptionist answers, books and sells vouchers, and you stay in charge.
Free plan · no credit card · German, English and Thai
