Karneval make-up on Weiberfastnacht or balayage in the Belgisches Viertel: clients book straight on your page, and through AI assistants too. With prepayment, every appointment in the season is paid for.
From Weiberfastnacht to Rosenmontag, it feels like everyone in Ehrenfeld, Nippes and the Südstadt wants make-up or styling at the same time, and all in the morning before heading out into the streets. With Zenno you open extra early slots and add your own services such as Karneval make-up. Clients book online and pay at booking. If someone gets caught up at the first parade, the appointment is paid for anyway.
After Ash Wednesday, a different crowd books in Cologne. In the Belgisches Viertel and the Agnesviertel, clients are young, often spontaneous and book on their phone, and many students compare prices before they commit. Your booking page shows prices and free times openly, and the AI receptionist answers questions on WhatsApp. Loyalty points bring clients from the neighbourhood back, and you sell birthday vouchers online.
Around Brüsseler Platz, small boutiques, cafés and studios line the streets, and clients work in fashion, design or advertising. Balayage, current cuts and colour that makes a statement are in demand, and people pay for it. Many choose their stylist deliberately. So show for each service who on your team offers it, and the client books directly with the stylist she wants. Saturdays and evenings are the favourite times. For balayage over three hours, a €40 deposit makes sense.
Venloer Straße mixes everything: Turkish families who have lived here for generations, students, people from the music and club scene. Short services are in demand, eyebrows, beard care and men’s cuts, and much of it runs over WhatsApp rather than the phone. Some clients write in English. Set the AI receptionist up on your own WhatsApp number and every message gets a reply with real free times, even while you are cutting. Short services at a fixed price fill the gaps between long appointments.
Around Chlodwigplatz and Severinstraße, Karneval is part of life, with the neighbourhood’s own parade and pubs that are full from the morning on the crazy days. Many regulars have lived here for decades and want their hair and make-up done early on Weiberfastnacht and Rosenmontag. Open slots from 6:30 on those days and set up a service with its own price. If you charge the full price at booking, every seat is paid for, even when the night before ran late.
Nippes is down to earth, and on Saturdays the neighbourhood meets at the market on Wilhelmplatz. Clients are families and older neighbours who have gone to the same salon for years and value one thing above all: a fair price they know in advance. Recommendations travel from door to door here. Put every price on your booking page and reward regulars with loyalty points. Saturday morning after the market is the most popular time, so open it online early and offer evening slots during the week.
For colour, balayage or treatments, ask for a deposit or the full price at booking. If someone doesn’t show, the chair is still paid for.
When someone asks ChatGPT or Google for a salon nearby, the AI finds your services, prices and free times and can book you directly.
Bookings happen on your own page, in your name. There is no marketplace between you and your regulars, and no commission on AI bookings.
Sell gift cards online and reward regulars with points. Gift cards suit birthdays and holidays, and points reward the tenth visit.
Confirmations and reminders go out automatically. Clients reschedule or rebook themselves in the client portal.
The right VAT on every service, including the Kleinunternehmer rule, and an export for DATEV or your tax advisor.
Cuts, colour and treatments with duration, price and team. The free plan is enough to start.
Deposit or prepayment, card on file, and AI bookings accepted automatically or approved by you.
Put your booking link on Instagram, Google and your website. One switch makes your page bookable by AI assistants.
Yes. For individual services you decide that the full price or a deposit is due at booking. Alternatively the card is kept on file and a no-show fee charged. Payments run through Stripe.
The AI receptionist answers questions about prices and free times on WhatsApp, by email and in your website chat, in German, English or Thai. Appointments land in your calendar; complaints and special cases are handed to you.
With loyalty points that clients collect at every visit. You also sell vouchers online and at the counter, redeemed by QR code. Anyone who wants to give a neighbour an appointment for her birthday buys the voucher on your page in the evening.
No. Clients book without an account. Every booking gets a confirmation with a cancel link, and the client portal lets them reschedule and rebook.
Free costs €0 (1 therapist, 5 treatments, no AI receptionist). Zenno is €49 a month with everything and 1,000 AI replies a month. Custom has the same features at a price set for your business. There is no commission on bookings.
One calendar, full for the day. Your receptionist answers, books and sells vouchers, and you stay in charge.
Free plan · no credit card · German, English and Thai
